Strategy Articles
Curated PodGlue insights and playbooks focused on strategy.
You've Been Consistent for Three Years. Why Is Your Audience the Same Size?
You've Been Consistent for Three Years. Why Is Your Audience the Same Size?
Consistency is necessary. It is not sufficient. The podcasters who stay stuck aren't doing anything wrong, they're just running on a treadmill that was never built to go anywhere.
Read articleA Business Card Says What You Do. A Book Says Who You Are.
A Business Card Says What You Do. A Book Says Who You Are.
Podcasters with 200 episodes on a single topic still introduce themselves as 'I have a podcast.' The material to change that has been sitting in their archive for years.
Read article
700 Episodes, 70 Books: The Math of Your Podcast IP
If you have 50+ podcast episodes, you’re already sitting on enough content for five books. Here is the math behind your podcast IP and how to stop letting your best insights gather dust.
Read article
The PRM Flywheel: Why Your Podcast Isn’t Compounding Yet
Most podcasters are on a treadmill of transactional content. Here is how to build a PRM flywheel that turns guest relationships into compounding growth.
Read article